Brief - Ikea Brand Sting
In this lecture we got introduced to idents and stings, this was a branch off the bitmap lecture the week before. This brief was a two week task as it was given to us before the easter holidays, this meant that we can prepare as much as we can for it. The task was to create an ident for ikea to put at the end of every ikea advertisement. I researched a lot into the ethos and ikea and I made sure I included certain features into the ident. I really wanted to get across that it's known for it's minimalistic style and easy it is to build their products.
